Insights from WAATBP ATL X THE COME UP

By Kadian Nunes

While agencies are making efforts to address their DEI problems, there's still much work to be done. The question remains: Where are all the Black people?

Recently, I attended The One Club for Creativity WAATBP ATL X THE COME UP where a panel gave advice to Black creatives wanting to break into the industry: specifically, what the industry is looking for from Black creators, and how to navigate once you're there. 

Just saying "I want to work in advertising" isn't enough. You need to genuinely want it because there are many paths in this field. Self-assessment is key to figuring out if it's right for you. Understand the different areas in advertising and choose the one you're passionate about.

For those aspiring to be in creative roles, the question isn’t just about wanting to be creative but understanding how badly you want it. It's important to learn that critiques are not personal judgments but opportunities for growth. Embrace feedback and use it to refine your ideas and skills.

Beginners should focus on several key skills:

• Communication: Creatives often struggle with articulating their vision. Learning to convey your ideas clearly and effectively is crucial.

• Teamwork: In a team setting, you must collaborate with everyone, including accountants and other non-creative roles.

• Independence and Advocacy: Be an independent thought starter, but also ensure you’re not carrying the entire load of group projects. Advocate for yourself. As the saying goes, "a closed mouth doesn’t get fed."  

• Willingness to Learn and Contribute: Be prepared to take on tasks that no one else wants to do. Paying your dues and ensuring your presence is felt in the room is part of the journey.

The Value of Internships and Dealing with Failure

Internships are invaluable opportunities that can open doors to various career paths. It's important to recognize that failure and rejection are part of the journey. Finding a mentor can provide guidance and support. Additionally, thorough research into the roles and locations you are applying to is critical to ensure alignment with your career goals.

The Need for Both Malcolm and Martin

This was my favorite point made by David Tann Founder and CEO of Tantrum Agency : the need for both the assertiveness of Malcolm X and the peaceful advocacy of Martin Luther King Jr. in your professional approach. Balancing assertiveness with diplomacy can be a powerful strategy in your career.

This event was just a pop-up, but the amount of knowledge shared and stories told was incredible. The WAATBP Diversity Conference and Career Fair will be held on September 26 online and on September 27 in New York City. You can expect more panels, keynote speakers, workshops, and portfolio reviews. 

This is how we bring together Black voices within the advertising community to celebrate success and demand our place at the table alongside our allies. Thank you to The One Club!