PUBLIC RELATIONS PODCAST

Jeff Sweat makes a guest appearance on podcast, “Brand Side,” a new podcast by Celtra. A good agency tells a client's story, but a GREAT agency learns to tell its own.

This is just one of the pieces of wisdom that Jeff Sweat, Founder of Sweat & Co and all around renaissance man, shares with us this week. From a start in journalism as one of the first reporters on the tech beat, to published novelist, to content marketing, PR and advertising maven- we hear about a unique journey that has told the stories of many remarkable campaigns and agencies.

We discuss:

• Storytelling: What do we mean and when do we overuse it?

• PR isn’t something you do at the end of the process. How can PR become baked into a product or brand?

• How to be famous in 6 easy steps…really.