CANNES HAS PIZZA

FEEDING HUNGRY DRUNKS IN CANNES

You can get rosé almost any time day or night at Cannes Lions, but there's almost no way to get food after midnight. How do you feed them? You take over a fleet of pizza scooters and deliver slices to hungry drunks throughout Cannes. Bonus: you create a mobile app that tracks where the scooters are about to deliver. The project ultimately delivered a lot more than pizza. The press talked about it, Deutsch LA met a lot of new recruits, and it helped people survive Cannes. And that was sort of the point.