COMMUNICATION

The reason why some agencies seem to get all the PR is because they put PR at the center of everything they do. We help you build PR into your DNA, and we figure out the best way to get your story out there. We do that through a combination of media relations and thought leadership.

PR is still largely a relationship business, and we have some of the best relationships in the world of advertising and business. When we share your news, your work, or your opinions, your pitch will get read. And your press hits will prove it.

You need to stay in the public eye, even when you don’t have news to talk about. Our thought leadership team builds platforms for your executives, and then expands upon that platform through op eds, jury selections, and speaking engagements.

Communication Services:

• PR strategy and company positioning

• Pitch creative and agency news

• Proactive speaking opportunity and editorial calendar development

• Op ed development

• Branded content and thought leadership

• Speaker and media training

• Social media and website audits

• Industry relations

CREATIVE

Creative is the single biggest driver of PR for an agency. Often, the difference between a creative campaign that gets fantastic press coverage and a creative campaign that doesn’t get pickup is one crucial element: a conversation with your PR team.

Most agencies struggle to create noteworthy work. Bringing public relations into your creative development from Day 1 can help you make the most of every opportunity and amp up your creative process.

Creative services:

• Creative feedback and development

• Creative process refinement

• Selling brave work to clients

• Brand strategy coaching

CULTURE

We know what makes agencies work. Those legendary agencies everyone talks about? They don’t just get famous for their campaigns. Legends know who they are, and they’ve built a culture to match.

Companies are a living, human system. Creative agencies must be able to grow, change and make it possible for their creatives to do their best work. That work, in turn, feeds the agency’s health and reputation.

Sweat + Co consultants can address the factors that build your system and make you strong:

• Internal communications

• Diversity and inclusion

• Human resources

• Hands-on business coaching

• Organizational management

• Structural change management

• Cultural values assessment

• Employee experience

CLIENT

Clients define an agency, whether your client has built-in PR value or pushes you to do great work. Creative teams produce their best campaigns when invigorated, inspired and hopeful about the future. So your clients need to support your ambitions and your creative vision. That means building new opportunities with existing clients, and finding new clients who are a better match.

Making those connections is an agency’s greatest challenge. Our consulting team works with agencies on:

• Nurturing brand relationships

• Account management and staffing

• New business strategy

• New business prospecting

• Developing search consultant relationships

AGENCY CORE

An agency can have the most brilliant, forward-thinking, creative team of all time and still struggle if its fundamentals aren’t there. Agencies are feeling the pressure as they fight to evolve their business models, adopt new business strategies, increase their proficiency and efficiency, and mastermind their finances.

Sweat + Co’s core business consulting will secure you both a broad perspective on the market with category experts who can address some of the thorniest tasks of that will help your business win.

Agency core services:

• Finance

• Process and efficiency

• Business strategy

• Agency business model