SWEAT+CO'S HOLIDAY HIT ROUNDUP

CALLEN, GIANT SPOON AND SENSIS CAPITALIZE ON THE HOLIDAY SEASON

Check out the latest client work that caught the media’s attention this holiday season. A new take on vaxwear inspired by independent creative agency, Callen, an ugly holiday sweater campaign you’ve never seen before lead by full-service advertising agency, Giant Spoon, and multicultural agency, Sensis teams up with the CDC to deliver an important message around travel.

Callen

This Ugly Holiday Sweater Displays Your Vaccine Passport

By Alexandra Jardine, Ad Age

“This isn't the first vaxwear idea we've seen to come out of an agency. Earlier this year, Austin-based Callen developed a streetwear line that allowed users to display their vax cards with ease.”

Giant Spoon

Scan This Ugly Holiday Sweater For a Cameo From Gary Busey

By Parker Herren, Ad Age

“… Cameo’s latest campaign, led by agency Giant Spoon, was the ultimate gift. Following a promotion from the brand, the first 20 users that booked a personalized message with each of the five stars (100 customers total) received a special way to present their Cameo — a sweater with the face of their chosen icon.”

Sensis

CDC Social Campaign Aimed at Vaccine-Hesitant Multicultural Gen-Z, Millennials

By David Cohen, Adweek

“Sensis vice president Robyn Loube said in a statement, ‘We want travelers to be able to protect themselves, their loved ones and their communities. That means reaching vaccine-hesitant segments of Gen Z and millennials as they make travel plans, so that they can be vaccinated before they hop on a plane.’”