OBSERVATORY CRAFTS BEAUTIFULLY ORCHESTRATED STOP-MOTION FILM
Chipotle's Tribute to Farmers with
“A Future Begins” campaign
Buzzing on Twitter (and in our hearts), Chipotle shares its newest campaign created in collaboration with Observatory Agency. “A Future Begins” is a simple, yet powerful short film which follows Observatory’s 2011 award-winning campaign, “Back to the Start.” As the true story of a family farm unfolds, Kacey Musgraves’ cover of Coldplay’s, “Fix You” plays in the background.
We’re not crying, you are.
the end goal
In Adweek article, Kacey Musgraves Provides a Soundtrack to Chipotle's Charming Tribute to Farmers, Sara Century writes, “Aspiring and established farmers alike are faced with a number of barriers, a major one being the rapid loss of farmland in the U.S.”
Century continues and writes, “Consumers can visit Chipotle’s website to join the campaign, which will strengthen the National Young Farmers Coalition’s case in appealing to Congress to invest $2.5 billion toward access to farmland for aspiring farmers.”