7 TAKEAWAYS FROM “NOW IS NOT THE TIME TO BE QUIET”

Today on Agencies Under Quarantine, we talked with Vada Manager, CEO of Manager Consulting Group and a crisis management expert; Janet Northen, Partner and Director of Agency Communications at McKinney; and Doug Zanger, Agency Editor at Adweek about how you stay visible to the press and new clients with limited resources and without coming across as tone-deaf.

7 useful things we learned today:

• Take care of your people first

• Keep sharing good news

• Always be useful—solve, don’t sell

• Realize opportunities to “crisis market”

• Chart a path forward for the industry

• Avoid being transactional with news pitches: don’t “spray and pray”

• Realize everyone you’re talking to is going through something difficult. Use empathy. Stop pitching, start feeling
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