Jeff Sweat shares do’s and don’ts to make the most of your experience at the Cannes Lions Festival this year.
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At a time when women's purchasing power is at an all-time high, brands that understand and value female audiences are reaping the rewards.
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So, when you land a Super Bowl spot next year, how should your agency handle its PR campaign for the game? Here are 4 rules to follow.
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Ah, the Super Bowl. It’s the one time of year when the advertising industry…loses its damn mind. Here are some thoughts to consider, should you find yourself in a position to make your own Super Bowl spot.
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After seven years, Rihanna returns to the live music stage. And now, we can’t get enough.
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Good agencies tell their clients' stories. Great agencies tell their own. Ready to start your new agency? Answer these 5 questions to help distinguish your shop.
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Agencies are inclined to speak through their work—it’s the language they use best. That’s why they scramble for exciting brands. But what if you’re not allowed to say anything about that work—or even to say that you’re working for those brands at all?
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Inside Edition follows Sweat+Co’s Founder, Jeff Sweat, on his road to recovery after falling ill from the coronavirus and spending three weeks in a coma. With the help of singers, Nani Sinha and Michele Patzakis, Sweat is learning to breathe again.
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I was not an obvious target for Covid-19. I’m 49. I mountain bike. My family kept to ourselves and wore masks whenever we went outside. But a stray virus in a grocery store led to sniffles that led to the ICU in less than a week.
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The Los Angeles-based marketing maven is now calling his concern Sweat + Co and launched a new consulting practice to help agencies navigate the Covid-19 crisis and tee themselves up for whatever the industry looks like when we all get back to what we all hope is a productive “normal.”
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Advertising industry PR agency Mister Sweat announced today that it has changed its name to Sweat + Co, and launched a new consulting practice aimed at helping agencies weather the current crisis and prepare themselves for the world beyond it.
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What happens, with Covid-19, when creative collisions are impossible—when they’re too risky to allow? As large agencies convert to telework during the coronavirus onslaught, this is one of the most important challenges they have to overcome.
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Agency PR pro Jeff Sweat talks about losing his religion on this episode of the 'Ad Block' podcast.
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Brand pokes fun of fit culture with ‘Bike of Shame’
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Both platforms and advertisers are experimenting with new ways of getting our attention. Can they find the format that will let users embrace it? (Ft. Sweat+Co clients.)
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Uber’s long-awaited rider safety changes are welcome, but after years of criticism and a disastrous IPO, they may come too late. As we ponder the fate of the company that ushered in the gig economy and changed how you got a ride, it’s worth asking:
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