BREAKING AND ENTERING ADVERTISING PODCAST

PODCAST

Jeff Sweat makes a guest appearance on Breaking and Entering Advertising Podcast hosted by Geno Schellenberger.

As an ex-journalist, content marketing pioneer, two-time novelist, and agency PR veteran, Jeff has learned it's not enough to tell a story—you have to create a story worth telling.

He teaches us all about the communications, PR and marketing arms at every agency, how to break into it, and how to thrive in it.