Jeff Sweat makes a guest appearance on podcast, “Brand Side,” a new podcast by Celtra. He shares how to make PR a valuable part of advertising through excellent storytelling.

Joe & Jeff talk about how Jeff found himself in the world agency PR and how he became a young adult fiction writer. A man between worlds, this episode is a raw and wonderful peek into how a pop-marketer lives between worlds.

In this episode of the Inspiring Futures podcast, Edward Cotton and Jeff Sweat talk about the process of writing.