When a mid-size agency undergoing an ownership shift suddenly found itself with no true identity, and without the mechanisms of generating new business for itself Sweat+Co

For the launch of his first book in the Mayfly series, Jeff Sweat, who is also a novelist, decided to instigate a creative book marketing campaign that explored new ways of telling stories and building a following.

You can get rosé almost any time day or night at Cannes Lions, but there's almost no way to get food after midnight. How do you feed them?

Sometimes it pays to ask for exactly what you want. Jeff wanted to get 72andSunny involved with Fast Company events.

For most agencies, speaking at Cannes Lions is the pinnacle of public engagements. I've helped my agencies go four for four in Cannes pitches.