HASAN & PARTNERS AND CAPTURING "TRUE COLORS OF FINLAND"
Following the launch of the new OnePlus Flagship phone, creative agency Hasan & Partners was challenged to bring a relevant element to catch the attention of the people of Finland.
With the community in mind, “True Colors of Finland” was born. Search the hashtag #TrueColorsFinland on Instagram and you’ll find pictures shared that embrace Finland’s beauty. The campaign successfully generated 4,000 images.
Using AI, each image was analyzed and used to create a palette of ten colors which demonstrates the true colors of Finland. Visit truecolorsfinland.fi and experience it for yourself!
Homepage of The True Colors of Finland displaying the color palette created by 4,000 images.
After clicking onto one of the ten colors, scroll through the images that have been assigned to that specific color.
Submitting The Pitch
The Sweat+Co team was brought onto the campaign early on and got to work on a pitch strategy. A collective effort writing the pitch, creating the media list, and pitching it to US and international publications. The story was ultimately being picked up by Adweek.
“Developed by mobile technology company OnePlus and Helsinki-based creative agency Hasan & Partners, the “True Colors of Finland” campaign worked with the Pantone Color Institute to capture the country’s beauty, character and spirit using images and colors, which would revere nature and focus on well-being.
The collaboration to produce a color palette began in May when Hasan & Partners initiated a drive to encourage citizens to sharing their daily images of Finland through Instagram using the hashtag #TrueColorsFinland.”
— Pantone Develops a Color Palette to Promote the Beauty of Finland by Stephen Lepitak, Adweek